Gaming · Community
Ferrous Labs
A Discord built from zero to a daily-active community before the game shipped.

92k
Discord members
24%
daily active members
310
creator clips in month one
The brief
Ferrous Labs makes an onchain strategy game. It needed players who would still be there after the first airdrop.
What we did
We designed the server like a game lobby: roles you earn by playing, weekly tournaments run by moderators we trained, and a creator program for the best clips.
What happened
A quarter of members are active every day, and the strongest moderators now work for Ferrous Labs.
More work
Keep looking.
All work ↗


