Wallet · Brand
Halyard Wallet
A new name, identity and launch film for a self-custody wallet built for first-timers.
3.2×
weekly installs after rebrand
68%
of new users finish setup
12
languages at launch
The brief
The product was simple. The brand was not. Halyard needed to look like the calmest wallet in the store.
What we did
Naming, identity, an onboarding copy pass and a 40-second launch film. Every screen says what will happen before it happens.
What happened
Setup completion climbed from 41% to 68% and weekly installs tripled in the quarter after launch.
More work
Keep looking.
All work ↗
