Journal
Notes from launch week.
Short, practical notes on launches, communities and campaigns, written by the people who run them.
Launches
6 min read
Launch week is week six
Most launches fail in the five weeks before anyone is watching. Here is the runway we use.
Community
5 min read
Quests that keep users after the reward
Points programs bring people in. What keeps them is a reason to come back that is not the points.
Content
4 min read
The plain-English whitepaper
Your whitepaper is for engineers. Your users need a two-page version they can finish on a phone.
Campaigns
5 min read
Creators, not placements
Paying for a post buys one post. Paying a creator to use the product buys a story.
Community
6 min read
Your Discord is a product
Treat the server like an app: onboarding, navigation, roles and a reason to open it tomorrow.
Brand
4 min read
Your brand is your roadmap, told well
In crypto, people buy what is coming next. A good brand makes the roadmap feel close.
