Launches
6 min read
Launch week is week six
Most launches fail in the five weeks before anyone is watching. Here is the runway we use.
Start with one sentence
If the team cannot say why the protocol matters in one sentence, the market will not either. We write it first and test it on strangers.
Five weeks of proof
Audits, testnet numbers and founder interviews, released one at a time, so launch day is a confirmation rather than an introduction.
Launch day is boring
If the work is done, launch day is a livestream, a thread and a lot of answering questions. That is the goal.
Keep reading
More from the journal.
All notes ↗
Launches
6 min read
Launch week is week six
Most launches fail in the five weeks before anyone is watching. Here is the runway we use.
Community
5 min read
Quests that keep users after the reward
Points programs bring people in. What keeps them is a reason to come back that is not the points.
Content
4 min read
The plain-English whitepaper
Your whitepaper is for engineers. Your users need a two-page version they can finish on a phone.
