Community
5 min read
Quests that keep users after the reward
Points programs bring people in. What keeps them is a reason to come back that is not the points.
Reward the habit
Design quests around the thing you want people to do every week, not a one-off click.
Make progress visible
A public leaderboard of real usage beats a private points total.
End well
Tell people what happens when the program ends before it starts.
Keep reading
More from the journal.
All notes ↗
Launches
6 min read
Launch week is week six
Most launches fail in the five weeks before anyone is watching. Here is the runway we use.
Community
5 min read
Quests that keep users after the reward
Points programs bring people in. What keeps them is a reason to come back that is not the points.
Content
4 min read
The plain-English whitepaper
Your whitepaper is for engineers. Your users need a two-page version they can finish on a phone.
