Launch
from $18k / month
- Six to eight weeks to launch day
- Narrative, calendar and launch kit
- One strategist and one writer
Services
Four ways we grow a protocol.
Pick one, or let us run the whole pour from first post to mainnet.
- 01
Launch strategy
Positioning, token story and a dated plan for launch week.
0%by week 6 - 02
Community
Discord, X and ambassadors, moderated and growing every day.
0%always on - 03
Campaigns
Quests, creators and paid media that bring real users.
0%per drop - 04
Brand & content
Identity, threads, video and decks people share.
0%from week 2
Selected work
Recent launches.
All work ↗
Lowtide Finance
DeFi · Launch
A lending protocol's mainnet launch, from the first thread to the first nine figures deposited.
Halyard Wallet
Wallet · Brand
A new name, identity and launch film for a self-custody wallet built for first-timers.
Ferrous Labs
Gaming · Community
A Discord built from zero to a daily-active community before the game shipped.
Keel Protocol
L2 · Campaign
A builder campaign that brought developers to a new rollup with grants, docs and a hackathon tour.
Results
What we poured in last year.
$480M
deposited into client protocols
1.2M
community members we look after
64
launches since 2021
11
chains our clients run on
Demo figures for a fictional studio.
How we work
Four steps, one pour.
- Week 1
Listen
We learn the product, the users and the date that cannot move.
- Weeks 2–3
Story
One sentence on why it matters, then everything we make repeats it.
- Weeks 4–6
Pour
Threads, films, quests and creators, released in order.
- Always on
Keep
Community, reporting and the next launch.
The studio
Small team, senior hands.
About us ↗
Mara Lindqvist
Founder, strategy
Lisbon
Tobi Adeyemi
Head of community
London
June Park
Design director
Seoul
Rafael Costa
Growth lead
Lisbon
Journal
Notes from launch week.
All notes ↗
Launches
6 min read
Launch week is week six
Most launches fail in the five weeks before anyone is watching. Here is the runway we use.
Community
5 min read
Quests that keep users after the reward
Points programs bring people in. What keeps them is a reason to come back that is not the points.
Content
4 min read
The plain-English whitepaper
Your whitepaper is for engineers. Your users need a two-page version they can finish on a phone.
Engagements
Pick a level.
Grow
from $32k / month
- Launch plus community and campaigns
- Moderation and ambassador program
- Monthly growth report
