L2 · Campaign
Keel Protocol
A builder campaign that brought developers to a new rollup with grants, docs and a hackathon tour.
1,400
projects deployed
9
cities on the hackathon tour
$2.1M
in grants placed
The brief
Keel Protocol had the tech and the grant budget. It needed builders to show up and stay.
What we did
A clear grants page, a docs rewrite, nine city hackathons and a weekly showcase stream that put builders' work in front of investors.
What happened
Fourteen hundred projects deployed in the first two quarters, with a third still shipping updates six months later.
More work
Keep looking.
All work ↗
