DeFi · Launch
Lowtide Finance
A lending protocol's mainnet launch, from the first thread to the first nine figures deposited.
$118M
deposited in the first 30 days
41k
holders at token launch
6 wks
from brief to launch day
The brief
Lowtide had a safer lending design and no audience. The team wanted a launch that felt inevitable, not loud.
What we did
We wrote the story first: one sentence on why fixed-rate lending matters, repeated everywhere. Then a six-week runway of explainer threads, two audits made public, a testnet quest and a launch-week livestream with the founders.
What happened
Deposits passed $100M in three weeks and the community kept growing after the quest ended, which is the number we care about most.
More work
Keep looking.
All work ↗
