Community
6 min read
Your Discord is a product
Treat the server like an app: onboarding, navigation, roles and a reason to open it tomorrow.
Design the first five minutes
New members should know where to go and what to do without reading a wall of rules.
Hire moderators like staff
Train them, pay them and give them a career path.
Kill dead channels
Fewer channels with more people in each always beats the opposite.
Keep reading
More from the journal.
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Launches
6 min read
Launch week is week six
Most launches fail in the five weeks before anyone is watching. Here is the runway we use.
Community
5 min read
Quests that keep users after the reward
Points programs bring people in. What keeps them is a reason to come back that is not the points.
Content
4 min read
The plain-English whitepaper
Your whitepaper is for engineers. Your users need a two-page version they can finish on a phone.
